Paul Edwards Interiors
We at Living in the Shires magazine have many clients who advertise with us regularly, not just because they like us but because they find it pays, over and over again!
One of our faithful regulars is Paul Edwards, who launched his independent business Paul Edwards Interiors in 2014 after gaining 30 years’ experience of retailing home furnishings and finery. His launch at the Grand Designs Exhibition in Birmingham was an instant triumph when he won Best Stand in Show.
At around the same time he met our editor, Lorraine and was quickly impressed by her enthusiasm to help him grow the business through eye catching, effective and well placed advertising.
His Grand Designs win was the focus of his first advertorial in Living in the Shires – then The Shires magazine – and Paul has been booking substantial amounts of space with us ever since.
“The thing is it’s a quality magazine and so it’s perfect for us,” says Paul. “We sell quality products, high end products and we want to be associated with other businesses which do the same.
“The magazine itself is a beautifully produced glossy publication with a very high standard of design and appeal. There’s always a nice storyline to the articles, which are full of information about the featured businesses including ours, and overall the magazine appeals to the kind of readers that we want as our customers.”
The magazine has evolved and improved throughout the period and Paul’s involvement is more enthusiastic than ever. He books full pages, sometimes front or back pages, and reaps the rewards.
“Our advertising with the magazine has been very successful,” says Paul. “The staff are always helpful, obliging, efficient and professional. Nothing is too much trouble.
“We have a nice steady stream of people coming to us through it. I always ask people how they found out about us and very often the answer is that they saw us in Living in the Shires. They can tell from our adverts that we have what they want and so they just keep on coming!”